Technology is changing our world and lives. These changes also reflect our reading habits. We are investigating the tendency of people to adopt digital readers in their reading habits. Beyond any doubt, the smell of paper books is addictive. Nevertheless, ebooks offer fairly easy reading options from many perspectives.
In one of the earliest surveys in twoque, we have been asking our visitors’ preference for ebooks or paper books. We started collecting data on December 31st, 2017 and we have reached an adequate sample size as of September 2018 in this survey. We asked two questions to our visitors on Would you prefer ebook or paper book? page:
- Would you prefer ebook or paper book?
- For your next book, are you planning to read an ebook or paper book?
Note that visitors were given the option to leave either of the questions blank. Please note that this is a voluntary study. Yet, a social media campaign was carried out between 1 April 2018 and 30 April 2018 in order to recruit more participants with the prize of $10 Amazon gift card. As we have mentioned above, we have collected enough information to share the first results. Also, the analysis of the traffic on that page is made through Google Analytics, it can be assumed that there is no selection bias in our sample.
When they are asked whether to prefer an ebook or paper book in general, 74% of our participants stated that they prefer paper books over ebooks. Only 24% stated ebooks as their primary preference and 1% did not answer this question. In our second question, we asked our participants’ preference for the next book they are planning to read. Here 35% of the participants stated that they are planning to read an ebook. On the contrary, 65% of the participants favored paper books.
One of the most interesting findings of the study might be the transition between preferences. It can be observed in the image above that 13% of our participants are planning to change from paper books to ebooks in the future. On the other hand, only 2% of the participants will change their ebooks to paper books. This finding is important in drawing conclusions on this changing trend. Beyond any doubt, the supply of different options from authors to publishers will enable the price of ebooks to decrease even more in the future.