black-friday-2018

Black Friday 2018: Are you shopping or not?

Every year, after Thanksgiving, we wait for that day. The first Friday after the Thanksgiving, the reason for all the shopping craze: Black Friday! Black Friday 2018 will be on November 23. So, are you shopping this year?

black-friday-2018

The History of Black Friday

The history of Black Friday goes back to the Santa Claus parades. In the early 20th century, these Christmas parades were starting the day after Thanksgiving, and they were sponsored by retailers. Those retailers then took advantage of that to advertise their products. Also, since it is accepted as the start of the shopping season before Christmas, some retailers made discounts on goods. Thus, the biggest shopping craze of the world started. Although some retailers wanted a bigger shopping season, no one broke the tradition up to now. Also, as the competition between brands increases, the discount rates and starting hour of the Black Friday has been changing over the years. Some shopping centers started the discounts one day earlier, resulting in a term called Black Thursday.

What Do People Buy on Black Friday?

On Black Friday, people mostly save up on their money and wait for discounts on their long-awaited goods. Mostly, electronics and toys are the popular ones with the highest spent money on them. Also, the gaming industry seems to be one of the top players on that day. Video game consoles and their related online shops, along with Steam, are having crazy discounts on games and equipment to attract more customers. Online shopping websites like Alibaba or Amazon prioritize mobile phones, TVs, video game consoles and computers since these are the most wanted categories each year. But of course, people who are not interested in buying a new mobile phone or computer have been extensively shopping on Black Friday, too. Since it is a great opportunity for retailers, especially the online shopping services, they try to have discounts on everything. Thus, people who event want to fulfill their daily needs can utilize ate shopping mania on Black Friday.

As we said in the beginning of our post, Black Friday 2018 will be on November 23. Are you saving up to upgrade your phone? Or are you going to just stocking up diapers for your baby? Or, will you be protesting this shopping craze and sitting at home? Please let us know if you are shopping on Black Friday 2018 in our poll. Also, tell us if you have shopped in the previous years?

Are you shopping on Black Friday 2018?

Have you shopped on previous Black Fridays?

If you want to receive results, put your e-mail address below.


in-store shopping

Do you prefer online shopping or in-store shopping?

You do like shopping, right? Do you still prefer to purchase what you need in-store shopping or are you one of the fans of online shopping? Who would be unhappy with brand new clothes, shoes, high technological devices, books, and more? However, which way do you prefer shopping that is thought to make the person happy? Let’s have a look at the advantages and disadvantages of the increasing trend -online shopping- and make a decision together which one is better: Online shopping or in-store shopping?

in-store shopping

Advantages of Online Shopping

  • You can take advantage of customer reviews by reading thousands of them online.
  • You can hunt for the cheapest deals without leaving the comfort of home, and consume less energy.
  • It is perfect for things that are mass produced and are the same no matter where you purchase them.
  • You can find a much larger selection than any in-store shopping options.
  • It cuts out a lot of auto traffic which causes air pollution, consumption of the diminishing supply of petroleum, accidents, stress, and frustration.
  • It saves time. You can access many websites within a very short duration of time to compare costs, quality, service and other relevant aspects and decide which the best option is.
  • There is no specific place for online shopping; so everywhere is your personal shopping mall, if you have an internet connection.
  • It is easier to chase and hear about discounted offers and campaigns.

Disadvantages of Online Shopping

  • When you shop at the store, you are able to see, check and test the product before you make a purchase.
  • Different companies have different sizing techniques and forms, there is just no way to be sure.
  • You do not have the possibility of touching and feeling the quality of products. The issue of what you will receive is left to chance.
  • You have to wait for the product until the delivery day.
  • It is harder to find an authorized person when you have a problem with your product.
  • You can feel disappointed after waiting 1-7 days with huge expectations, and not finding what you expected.
  • Security is the most effective factor that one can deter him/herself from online shopping.
  • Many online retailers do not charge for shipping for orders over a certain dollar amount. Therefore, in order not to pay the shipping fee, you purchase things you do not need and spend more money eventually.
  • Returning what you purchased back is sometimes hard for many people and another waste of time.
  • You used to have to go out to buy things; now you have to stay home to get them.
  • It is putting a lot of small merchants out of business.

Online shopping or in-store shopping

For some, in-store shopping is still the best way to go. However, consumer shopping research estimates that online sales will rise by 9.1% by 2019, compared to 6.1 % sales in 2014. Also, consumers have access to huge online retailers like Alibaba or Amazon. However, putting aside the predictions, we would like to find out your preference and reasons.

Do you enjoy online shopping or in-store shopping more?

Do you prefer online shopping or in-store shopping more often?

If you want to receive results, put your e-mail address below.


Alibaba or Amazon

Do you prefer Alibaba or Amazon?

With ever-changing shopping habits, we have so many different options to meet our needs anytime, anywhere. Online shopping has been popular in the past couple decades. We will briefly introduce two of the most well-known online retailers and ask your preference: Alibaba or Amazon?

Alibaba or Amazon

Increasing trend of E-shopping in the world

Let’s admit that we don’t go to the stores that we used to before. Shopping has become online and much easier thanks to the internet. Today, there are lots of e-shopping websites that offer a wide range of selections from several different sellers. We can easily order almost anything you need from China, USA, Europe, Asia… pretty much everywhere where the product is produced.

E-shopping is becoming a huge and competitive market with some giant, middle, and small scale companies. Most known companies are Amazon, Alibaba, eBay, Groupon, etc. These companies try to implement different strategies to gain more customers. While some of them focus on the lowest price for products, some of them focus on for high quality. They even differentiate their product options by innovating their own products such as Alexa by Amazon.
In this market, it can be said that the most important player is the customer for all of these companies. It is quite easy to lose the trust of a customer, which may cause a huge loss. Therefore, in this competition, almost every company tries to implement strategies that focus on the customer.

USA Market: Amazon

Amazon is a huge player in this market. They are operating more than 100 counties in the world and they are the biggest player in USA market. They continuously innovate new products, acquire successful small-scale businesses, widen their product scale, and offer amazing benefits to its customers.

China Market: Alibaba

Alibaba is also a huge player in this market and they ship millions of products every single day. Since it is a Chinese company, it owns the e-commerce market of China, which has quite a large number of customers. Apart from that, they are continuously offering special discounts, increasing their efficiency with high tech warehouses and adding new products to their portfolio in order to gain more customer segments.

What is your preference: Alibaba or Amazon?

Of course, there are other players in this market, but the competition between Amazon and Alibaba has been more notable for some time and it seems that it will be much more exciting in the following years.

As customers, you are the biggest factor which will affect and give direction to this competition. Remember that customers are the decision-makers and the player who pays to get the best service. Therefore, your thoughts are really important to have an idea about the future trend.

Have you purchased a product from Alibaba or Amazon before?

Do you prefer Alibaba or Amazon for shopping?

If you want to receive results, put your e-mail address below.