The battle between McDonald’s Corporation and Burger King represents one of the most iconic and important business rivalries in world history. McDonald’s has always been the larger company, but each firm has unquestionably influenced the other over the course of their six-decade-plus rivalry. But which side are you on Burger King or McDonald’s?
Burger King has long been at odds with its rival burger chain, McDonald’s. And whether you have a favorite or not, there’s no denying that the Whopper is a beast of a burger on its own. Out of all of the fast food’s most iconic dishes — you know; the bucket of chicken, the BMT, the Frosty, that other famous burger from the Place We Won’t Mention Here — the Whopper might just be the original. Introduced over 60 years ago, this legendary sandwich has become a staple of the burger world and a guaranteed seller for Burger King outlets all over the globe. Besides, It has expanded to 79 countries. With 13,000 locations worldwide, BK can be found in France, Germany, Sweden, Spain, South Africa, Russia, Malaysia, Fiji, Vietnam, Colombia, Trinidad, Nicaragua, and more. You know, so you can stop upon Whoppers while you’re abroad.
There is no confusion about Burger King’s value proposition. It is just as good as McDonald’s, with the same products, just slightly more upscale and, possibly, cheaper. BK also subtly illuminates McDonald’s oft-criticized nutritional value by offering the new “Satisfries,” or a French fry option with “40% less fat and 30% fewer calories than the leading French fries that is also good for your health.”
McDonald’s is the largest fast food restaurant chain in the United States and represents the largest restaurant company in the world, both in terms of customers served and revenue generated. Its franchises span 36,000 individual units across nearly 120 countries, employ 1.5 million people including franchisees and serve more than 65 million meals each year. In 2012, a BBC report revealed that McDonald’s is the world’s second-largest private employer as they employ 1.8 million people.
One reason for the success of McDonald’s is their advertising campaigns. To achieve such spectacular results, this company spends a phenomenal amount on their marketing. In 2013 alone, McDonald’s spent a whopping $808 million on advertising.
One strategy that McDonald’s used to make its brand recognizable and stand out from the competition was to create themselves a mascot. This is the world-famous Ronald McDonald clown who is instantly recognizable for his huge smile and for his bold outfit in red and yellow. The Ronald McDonald Clown is more recognizable than Santa Claus.
In response to the complaints and to follow changing eating trends, McDonald’s introduced a range of healthy eating options to its menus. These include fish, salads, fruit, and smoothies. However, it may surprise you to learn that a Caesar salad from McDonald’s is just as unhealthy as one of their Big Macs.
The logo of McDonald’s is instantly recognizable. The yellow ‘M’ shape is the initial of McDonald’s and is called the Golden Arches. Since 2006, the Golden Arches have been used alone as the logo. This is probably because these are so recognizable that there is not the need to include the brand name.
Burger King or McDonald’s?
Although they are both at the top of the world, everyone has his/her own taste and preference. Or maybe you just love or hate both?! We really want to hear from you about your choices and the reasons.